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Apple TV app coming to Roku players, Roku TVs today ahead of Apple TV Plus

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Starting today owners of Roku media streamers and Roku TVs can download Apple’s TV app, allowing access to Apple’s video content on their devices for the first time. 

The app is the exclusive home for Apple’s upcoming Apple TV Plus service, due November 1. The service is a Netflix rival that will launch with nine confirmed titles, including a drama starring Reese Witherspoon and Jennifer Aniston, a post-apocalyptic thriller starring Jason Momoa, a comedy about poet Emily Dickinson. It costs $5 per month and buyers of new Apple devices will get a year of access for free.

With the launch of the TV app on Roku, Apple expands the potential audience of Apple TV Plus significantly. Roku is the most popular streaming media platform according to Parks Associates, with nearly 39% of the installed base of media players. And TV’s powered by Roku’s operating system, including the TCL 6-Series, are are among CNET’s favorites thanks to their ease of use and affordability. Currently seven of the best-selling TVs on Amazon are TCL Roku TVs.

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In addition to Apple devices like the Apple TV 4K, iPhones and iPads, Apple’s TV app has been available on Samsung smart TVs like the Q70 QLED since April. 

Beyond access to Apple TV Plus, the app will also lets Roku users buy TV shows and movies from Apple’s iTunes service, and provides a place to watch iTunes content users may have already purchased. In addition the app offers Apple TV Channels, services like HBO, Showtime and Starz that users can subscribe to and watch from within the TV app, without having to download those individual apps.

This is a developing story.

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