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Instagram is owned by Facebook, and other digital facts most Americans don’t know

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Not everyone knows Facebook owns Instagram. 


Angela Lang/CNET

More than half of Americans can’t recognize a picture of Twitter CEO Jack Dorsey. Only 29% know that WhatsApp and Instagram are owned by Facebook.

These two data points are some of the new findings from the Pew Research Center showing that when it comes to basic digital knowledge, Americans aren’t always that savvy.

The survey, conducted in June, put more than 4,000 respondents to the test. The majority could answer fewer than half of the questions correctly, according to the survey results out Wednesday. Other findings included that 49% weren’t clear on what private browsing does, and only 30% knew that “https://” means that info entered on a website is encrypted.

There were a few area where survey-takers did better, though. Sixty-seven percent knew that phishing scams could take place across a variety of platforms. Sixty-three percent knew what a cookie wis, and 53% understood that advertising is the largest revenue stream for many social media companies.  

Pew also found that younger folks tended to score better than older folks, and those with higher education also did better.


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