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Apple Card issuer investigated after viral tweet

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Apple Card issuer Goldman Sachs is being investigated over allegations its algorithm is offering higher credit limits to men than women.


James Martin/CNET

An investigation into Goldman Sachs Group’s credit card practices has begun after a tech entrepreneur’s tweeted alleged gender discrimination in determining credit limits for Apple’s new credit card.

In a series of tweets Thursday, David Heinemeier Hansson criticized the Apple Card for giving him a credit limit 20 times higher than that of his wife, Bloomberg reported Saturday. The tweets immediately went viral, even attracting comment from Apple co-founder Steve Wozniak, who said he had a similar experience.

“The same thing happened to us,” Wozniak tweeted. “I got 10x the credit limit.”

New York’s Department of Financial Services confirmed that an investigation was being conducted.

“The department will be conducting an investigation to determine whether New York law was violated and ensure all consumers are treated equally regardless of sex,” Linda Lacewell, the superintendent of the New York Department of Financial Services, told Bloomberg. “Any algorithm, that intentionally or not results in discriminatory treatment of women or any other protected class of people violates New York law.”

A Goldman Sachs spokesman didn’t immediately have a comment on the probe.

Launched in August, the Apple Card is backed by Mastercard and Goldman Sachs and lets consumers pay for goods and services online and in stores. Apple Card is different from Apple Pay but builds on that feature, it’s a mobile payment system based on your existing credit card that Apple has had in place since 2014.

Apple didn’t immediately respond to a request for comment.



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